Only letters (with MkIV you can also use Chinese or Arabic letters) are allowed in command names but you can use other methods to have indexed strings.
The first method is \setvalue to create commands with numbers and access them afterwards with \getvalue.
\setvalue{RL.3.1}{Ask and answer questions to demonstrate understanding of a text, referring explicitly to the text as the basis for the answers.} \setvalue{RL.3.2}{Recount stories, including fables, folktales, and myths from diverse cultures; determine the central message, lesson, or moral and explain how it is conveyed through key details in the text.} \setvalue{RL.3.2}{Describe characters in a story (e.g., their traits, motivations, or feelings) and explain how their actions contribute to the sequence of events.} \starttext \getvalue{RL.3.1} \stoptext
Another way is the \setvariables command where you set a text for each key. The texts can then be accessed with \getvariable.
\setvariables [RL] [3.1={Ask and answer questions to demonstrate understanding of a text, referring explicitly to the text as the basis for the answers.}, 3.2={Recount stories, including fables, folktales, and myths from diverse cultures; determine the central message, lesson, or moral and explain how it is conveyed through key details in the text.}, 3.2={Describe characters in a story (e.g., their traits, motivations, or feelings) and explain how their actions contribute to the sequence of events.}] \starttext \getvariable{RL}{3.3} \stoptext
If you want the key-val-method you can set the variables text with the \setvariable command.
\setvariable{RL}{3.1}{Ask and answer questions to demonstrate understanding of a text, referring explicitly to the text as the basis for the answers.}
Another method is to use buffers to store the text and access them later with the \getbuffer command.
\startbuffer [RL.3.1] Ask and answer questions to demonstrate understanding of a text, referring explicitly to the text as the basis for the answers. \stopbuffer \startbuffer [RL.3.2] Recount stories, including fables, folktales, and myths from diverse cultures; determine the central message, lesson, or moral and explain how it is conveyed through key details in the text. \stopbuffer \startbuffer [RL.3.2] Describe characters in a story (e.g., their traits, motivations, or feelings) and explain how their actions contribute to the sequence of events. \stopbuffer \starttext \getbuffer[RL.3.1] \stoptext
\rlwhich has to be followed by.3.1but the “macro” is only\rl.