Restarted Chrome and the old profile avatar in upper left corner was gone.
With constant use of multiple profiles for various testing etc. I have grown custom to quickly recognize which profile I am on by looking at upper left corner. It is also a quick way to bring various opened profiles to front (as all icons on alt+tab etc. are equal).
The new version: "name" in upper right corner with a multilayer navigation and a lot of extra information. Sure good for some, but not for me.
How to revert?