I personally usually use Debian based systems but I ask the following question on the entire *nix family of operating systems.
Is the www-data user usually using as the Apache/Nginx already comes with some *nix systems or is it usually created by a given software, i.e Apache/Nginx?
If it already comes with some systems (Debian in my case) it will prevent me for creating it for software different than Apache/Nginx before I install Apache/Nginx that might create it themselves, thus saving myself from some possible conflict.
BTW, I was thinking using it for Ansible with become: yes.