Questions tagged [conversions]
A conversion is a website visitor that is "converted" into taking a desired action on the website, such as filling out a form or making a purchase. For converting data between data formats, use the [file-conversions] tag instead.
110 questions
0 votes
0 answers
33 views
Setting up conversion tracking for Calendly Booking
I am trying to set up conversion tracking using Google Ads. Ideally, I want to set it up in a way so that I can see how many times someone books meeting using Calendly, which is embedded in a ...
0 votes
1 answer
50 views
Why does toggling conversion for an event seem to impact the underlying event volume in GA4?
Our company is in the process of transitioning from UA to GA4. We use GTM to handle all of our events, and we're checking event volume side-by-side to be sure we can smoothly transition our reporting ...
0 votes
2 answers
837 views
GA4 - E-Commerce Purchase Event Tracking - Incorrect Values
I have setup the GA4 with Google Tag Manager, created tags exactly as described in the Dev Guides I have several issues: The purchase event count is not the same as the real orders count (more than ...
1 vote
1 answer
2k views
Why are Samsung Devices with Mobile Model Name/Number ending in "U" not converting on E-commerce platform?
Within Google Analytics I can see that for the last 30 days our website has not been converting for any Samsung Device that ends with a "U" (Which I believe is the US version of the phone) ...
1 vote
1 answer
488 views
Why are all my conversions in GA4 marked as "direct"?
I run a small webapp. The app is hosted on app.mydomain.com and my 'main' website is just on mydomain.com. On my main website I installed Google Tag Manager and installed/linked a GA4 property. On the ...
1 vote
2 answers
236 views
Tracking form submission via a thank you page, only if it contains specific text
I have two forms on a website. Both redirect to a "thank you" page once they are submitted. The problem is that the thank-you page is also shown if the form contains errors, which means that ...
0 votes
0 answers
57 views
Tracking a button that opens a third-party website
I have a dental website for getting appointments. The CTA 'Book an appointment' opens a partner website and the user can see my locations and book an appointment. Now, to measure Google ads ...
0 votes
1 answer
171 views
How to dynamically assign an order value to a Google Ads conversion tracking script in WHMCS
My online store uses WHMCS. I have the Google Analytics WHMCS app installed and configured. I'm setting up a Google Ads campaign to send clicks to my store, and during Google Ads conversion setup, ...
1 vote
0 answers
52 views
Does Facebook's Conversion API Gateway store user PII? How long?
If we implement Facebook's Conversion API Gateway through Amazon AWS, Does this implementation store user PII? Does it store it 180 days? Could anyone tell me more about the retention policy?
3 votes
0 answers
16 views
How to see what page along conversion funnel results in the most conversions in Universal Analytics
I have a conversion configured for booking an appointment for a store. This works fine, however I am trying to break down which store page results in each conversion. Home > Store A > Book ...
4 votes
1 answer
760 views
Google AdWords "gclid" and Matomo [Offline Conversion Upload]
I recently set up a a Google AdWords campaign for a site. I've enable auto tagging so that Google could append it's "gclid" to the URL. All of the conversions happen offline, so I need the ...
1 vote
1 answer
104 views
What motivates users to click on "About Us" versus "Home" after landing on a blog page
My site is a small niche site, primarily using informative blogs to attract readers. Some users click on "Contact Us" from the footer. Others click on "About us" or "Home&...
1 vote
0 answers
28 views
Can I create a Google Analytics destination URL goal funnel that measures if page X is visited before page Y with any amount of intermediary pages?
I only care if the user visits page X before page Y. I do not care if their path looks like page X -> page Z -> page W -> page Y or page X-> page Y. Both are considered conversions for me. ...
2 votes
1 answer
41 views
For goal funnels in Google Analytics with a destination URL, does the first step have to occur before the destination step?
Setup: I want to make a simple goal funnel where I want my website's landing page to be the required first step and I want page X to be the destination URL. I want to measure how many people visit the ...
2 votes
1 answer
221 views
How to see individual events in GA4 reporting (or universal if I can't do it in ga4)
I have a conversion event in GA4 called "outgoing clicks" to track outgoing clicks. By clicking on "engagement->conversions" I can see that the event is working and I can group ...