This is certainly possible by utilizing some rewrite rules of your own to some extent. The WP_Rewrite API exposes functions that allow you to add rewrite rules (or 'maps') to convert a request to a query.

There are prerequisites to writing good rewrite rules, and the most important one is basic regular expression comprehension. The WordPress Rewrite engine uses regular expressions to translate parts of a URL to queries to get posts with.

This is a short and good tutorial on PHP PCRE (Perl compatible regular expressions).

So, you've added two taxonomies, let's assume their names are:

• product_type
• product_brand

We can use these in queries like so:

get_posts( array( 'product_type' => 'cell-phones', 'product_brand' => 'samsung' ) ); 

The query would be ?product_type=cell-phones&product_brand=samsung. If you type that as your query you will get a list of Samsung phones. To rewrite /cell-phones/samsung into that query a rewrite rule must be added.

add_rewrite_rule() will do this for you. Here's an example of what your rewrite rule might look like for the above case:

add_rewrite_rule( '^products/([^/]*)/([^/]*)/?', 'index.php?product_type=$matches[1]&product_brand=$matches[2]', 'top' ); 

You will need to flush_rewrite_rules() as soon as you've added the rewrite rule to save it to the database. This is done only once, there is no need to do this with every request, once a rule is flushed its there. To remove it simply flush without the added rewrite rule.

If you want to add pagination you can do so by doing something like:

add_rewrite_rule( '^products/([^/]*)/([^/]*)/(\d*)?', 'index.php?product_type=$matches[1]&product_brand=$matches[2]&p=$matches[3]', 'top' ); 

The end result

This is what I came up with partially using bits and pieces from all answers I've got:

/** * Changes the permalink setting <:> post_type_link * Functions by looking for %product-type% and %product-brands% in the URL * * products_type_link(): returns the converted url after inserting tags * * products_add_rewrite_rules(): creates the post type, taxonomies and applies the rewrites rules to the url * * * Setting: [ produkter / %product-type% / %product-brand% / %postname% ] * Is actually: [ post-type / taxonomy / taxonomy / postname ] * - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - * Desired result: [ products / cellphones / apple / iphone-4 ] */ // Add the actual filter add_filter('post_type_link', 'products_type_link', 1, 3); function products_type_link($url, $post = null, $leavename = false) { // products only if ($post->post_type != 'products') { return $url; } // Post ID $post_id = $post->ID; /** * URL tag <:> %product-type% */ $taxonomy = 'product-type'; $taxonomy_tag = '%' . $taxonomy . '%'; // Check if taxonomy exists in the url if (strpos($taxonomy_tag, $url) <= 0) { // Get the terms $terms = wp_get_post_terms($post_id, $taxonomy); if (is_array($terms) && sizeof($terms) > 0) { $category = $terms[0]; } // replace taxonomy tag with the term slug » /products/%product-type%/productname $url = str_replace($taxonomy_tag, $category->slug, $url); } /** * URL tag <:> %product-brand% */ $brand = 'product-brand'; $brand_tag = '%' . $brand . '%'; // Check if taxonomy exists in the url if (strpos($brand_tag, $url) < 0) { return $url; } else { $brand_terms = wp_get_post_terms($post_id, $brand); } if (is_array($brand_terms) && sizeof($brand_terms) > 0) { $brand_category = $brand_terms[0]; } // replace brand tag with the term slug and return complete url » /products/%product-type%/%product-brand%/productname return str_replace($brand_tag, $brand_category->slug, $url); } function products_add_rewrite_rules() { global $wp_rewrite; global $wp_query; /** * Post Type <:> products */ // Product labels $product_labels = array ( 'name' => 'Products', 'singular_name' => 'product', 'menu_name' => 'Products', 'add_new' => 'Add product', 'add_new_item' => 'Add New product', 'edit' => 'Edit', 'edit_item' => 'Edit product', 'new_item' => 'New product', 'view' => 'View product', 'view_item' => 'View product', 'search_items' => 'Search Products', 'not_found' => 'No Products Found', 'not_found_in_trash' => 'No Products Found in Trash', 'parent' => 'Parent product' ); // Register the post type register_post_type('products', array( 'label' => 'Products', 'labels' => $product_labels, 'description' => '', 'public' => true, 'show_ui' => true, 'show_in_menu' => true, 'capability_type' => 'post', 'hierarchical' => true, 'rewrite' => array('slug' => 'products'), 'query_var' => true, 'has_archive' => true, 'menu_position' => 5, 'supports' => array( 'title', 'editor', 'excerpt', 'trackbacks', 'revisions', 'thumbnail', 'author' ) ) ); /** * Taxonomy <:> product-type */ register_taxonomy('product-type', 'products', array( 'hierarchical' => true, 'label' => 'Product Types', 'show_ui' => true, 'query_var' => true, 'rewrite' => array('slug' => 'products/types'), 'singular_label' => 'Product Types') ); /** * Taxonomy <:> product-type */ register_taxonomy('product-brand', 'products', array( 'hierarchical' => true, 'label' => 'Product Brands', 'show_ui' => true, 'query_var' => true, 'rewrite' => array('slug' => 'product/brands'), 'singular_label' => 'Product Brands') ); $wp_rewrite->extra_permastructs['products'][0] = "/products/%product-type%/%product-brand%/%products%"; // flush the rules flush_rewrite_rules(); } // rewrite at init add_action('init', 'products_add_rewrite_rules'); 

Some thoughts:

This does work. Although you're 'required' to assign both taxonomies to each post or the URL will have a trailing '/' » '/products/taxonomy//postname'. Since I'm going to assign both taxonomies to all my procuts, having a type and a brand, this code seems to be working for my needs. If anyone has any suggestions or improvesments feel free to reply!

While not your exact desired URL structure, you can get:

/products
» View all custom posts

/products/type/cell-phones
» View all custom posts with the taxonomy cell-phones

/products/type/cell-phones/brand/samsung
» View all custom posts where the taxonomy is cell-phones AND samsung

/brand/samsung
» View all custom posts where the taxonomy is samsung

/product/test-product-1
» View the product (single custom post)

without having to specify custom re-write rules.

It does require that you register your taxonomies and custom post types in a particular order though. The trick is to register any taxonomy where the slug begins with your post-type's slug before you register that custom post type. For example, assume the following slugs:

product_type taxonomy slug = products/type product custom_post_type slug = product product custom_post_type archive slug = products product_brand taxonomy slug = brand 

Then you could register them in this order:

register_taxonomy( 'products_type', 'products', array( 'label' => 'Product Type', 'labels' => $product_type_labels, 'public' => true, 'show_ui' => true, 'show_in_nav_menus' => true, 'args' => array( 'orderby' => 'term_order' ), 'rewrite' => array( 'slug' => 'products/type', 'with_front' => false ), 'has_archive' => true, 'query_var' => true, ) ); register_post_type('products', array( 'labels' =>$products_labels, 'singular_label' => __('Product'), 'public' => true, 'show_ui' => true, 'capability_type' => 'post', 'hierarchical' => false, 'rewrite' => array('slug' => 'product', 'with_front' => false ), 'has_archive' => 'products', 'supports' => array('title', 'editor', 'thumbnail', 'revisions','comments','excerpt'), )); register_taxonomy( 'products_brand', 'products', array( 'label' => 'Brand', 'labels' => $products_brand_labels, 'public' => true, 'show_ui' => true, 'show_in_nav_menus' => true, 'args' => array( 'orderby' => 'term_order' ), 'rewrite' => array( 'slug' => 'brand', 'with_front' => false ), 'has_archive' => true, 'query_var' => true, ) ); 

If you absolutely have to have a URL like:

/products/type/cell-phones/brand/samsung/test-product-1
» View the product (single custom post)

Then you would require a rewrite rule something like this:

 add_rewrite_rule( '/products/type/*/brand/*/([^/]+)/?', 'index.php?pagename='product/$matches[1]', 'top' ); 

UPDATE https://stackoverflow.com/questions/3861291/multiple-custom-permalink-structures-in-wordpress

Here's how you correctly re-define the single post URL.

Set re-write to false for the custom post type. (Leave the archive as is) and then after registering the taxonomies and posts, also register the following rewrite rules.

 'rewrite' => false global $wp_rewrite; $product_structure = '/%product_type%/%brand%/%product%'; $wp_rewrite->add_rewrite_tag("%product%", '([^/]+)', "product="); $wp_rewrite->add_permastruct('product', $product_structure, false); 

Then filter post_type_link to create the desired URL structure - allowing for unset taxonomy values. Amending the code from the linked post, you'd have:

function product_permalink($permalink, $post_id, $leavename){ $post = get_post($post_id); if( 'product' != $post->post_type ) return $permalink; $rewritecode = array( '%product_type%', '%brand%', $leavename? '' : '%postname%', $leavename? '' : '%pagename%', ); if('' != $permalink && !in_array($post->post_status, array('draft', 'pending', 'auto-draft'))){ if (strpos($permalink, '%product_type%') !== FALSE){ $terms = wp_get_object_terms($post->ID, 'product_type'); if (!is_wp_error($terms) && !empty($terms) && is_object($terms[0])) $product_type = $terms[0]->slug; else $product_type = 'unassigned-artist'; } if (strpos($permalink, '%brand%') !== FALSE){ $terms = wp_get_object_terms($post->ID, 'brand'); if (!is_wp_error($terms) && !empty($terms) && is_object($terms[0])) $brand = $terms[0]->slug; else $brand = 'unassigned-brand'; } $rewritereplace = array( $product_type, $brand, $post->post_name, $post->post_name, ); $permalink = str_replace($rewritecode, $rewritereplace, $permalink); } return $permalink; } add_filter('post_type_link', 'product_permalink', 10, 3); 

Now I just need to figure out how to re-write the brand taxonomy url without the leading brand tag, and I should match your desired URL exactly.

Check this way, it still have some bugs with brand archive

http://pastebin.com/t8SxbDJy

add_filter('post_type_link', 'products_type_link', 1, 3); function products_type_link($url, $post = null, $leavename = false) { // products only if ($post->post_type != self::CUSTOM_TYPE_NAME) { return $url; } $post_id = $post->ID; $taxonomy = 'product_type'; $taxonomy_tag = '%' . $taxonomy . '%'; // Check if exists the product type tag if (strpos($taxonomy_tag, $url) < 0) { // replace taxonomy tag with the term slug: /products/%product_type%/samsumng/productname $url = str_replace($taxonomy_tag, '', $url); } else { // Get the terms $terms = wp_get_post_terms($post_id, $taxonomy); if (is_array($terms) && sizeof($terms) > 0) { $category = $terms[0]; // replace taxonomy tag with the term slug: /products/%product_type%/samsumng/productname $url = str_replace($taxonomy_tag, $category->slug, $url); } } /* * Brand tags */ $brand = 'product_brand'; $brand_tag = '%' . $brand . '%'; // Check if exists the brand tag if (strpos($brand_tag, $url) < 0) { return str_replace($brand_tag, '', $url); } $brand_terms = wp_get_post_terms($post_id, $brand); if (is_array($brand_terms) && sizeof($brand_terms) > 0) { $brand_category = $brand_terms[0]; } // replace brand tag with the term slug: /products/cell-phone/%product_brand%/productname return str_replace($brand_tag, $brand_category->slug, $url); } function products_add_rewrite_rules() { global $wp_rewrite; global $wp_query; register_post_type('products', array( 'label' => 'Products', 'description' => 'GVS products and services.', 'public' => true, 'show_ui' => true, 'show_in_menu' => true, 'capability_type' => 'post', 'hierarchical' => true, 'rewrite' => array('slug' => 'products'), 'query_var' => true, 'has_archive' => true, 'menu_position' => 6, 'supports' => array( 'title', 'editor', 'excerpt', 'trackbacks', 'revisions', 'thumbnail', 'author'), 'labels' => array ( 'name' => 'Products', 'singular_name' => 'product', 'menu_name' => 'Products', 'add_new' => 'Add product', 'add_new_item' => 'Add New product', 'edit' => 'Edit', 'edit_item' => 'Edit product', 'new_item' => 'New product', 'view' => 'View product', 'view_item' => 'View product', 'search_items' => 'Search Products', 'not_found' => 'No Products Found', 'not_found_in_trash' => 'No Products Found in Trash', 'parent' => 'Parent product'), ) ); register_taxonomy('product-categories', 'products', array( 'hierarchical' => true, 'label' => 'Product Categories', 'show_ui' => true, 'query_var' => true, 'rewrite' => array('slug' => 'products'), 'singular_label' => 'Product Category') ); $wp_rewrite->extra_permastructs['products'][0] = "/products/%product_type%/%product_brand%/%products%"; // product archive add_rewrite_rule("products/?$", 'index.php?post_type=products', 'top'); /* * Product brands */ add_rewrite_rule("products/([^/]+)/([^/]+)/?$", 'index.php?post_type=products&product_brand=$matches[2]', 'top'); add_rewrite_rule("products/([^/]+)/([^/]+)/page/([0-9]{1,})/?$", 'index.php?post_type=products&product_brand=$matches[2]&paged=$matches[3]', 'top'); /* * Product type archive */ add_rewrite_rule("products/([^/]+)/?$", 'index.php?post_type=products&product_type=$matches[1]', 'top'); add_rewrite_rule("products/([^/]+)/page/([0-9]{1,})/?$", 'index.php?post_type=products&product_type=$matches[1]&paged=$matches[1]', 'bottom'); // product type pagination // single product add_rewrite_rule("products/([^/]+)/([^/]+)/([^/]+)/?$", 'index.php?post_type=products&product_type=$matches[1]&product_brand=$matches[2]&products=$matches[3]', 'top'); flush_rewrite_rules(); 

}

add_action('init', 'products_add_rewrite_rules');