Proxima Audiences
Acquiring new customers is harder than ever.
Built on real purchase behavior. Designed to scale what works.
Proxima Audiences help you find and convert net-new, high-value buyers using real ecommerce purchase data, not guesses or platform heuristics.
The problem with modern acquisition
Most brands never move beyond having data to actually understanding AND using it. They are stuck optimizing inside shrinking platforms:
Rising CAC
New customer acquisition costs are up ~50% in the last two years
Data blindness
60%+ of iOS users opt out of tracking which means platform “new customer” labels are unreliable
Diminishing returns
Broad and ASC have plateaued, forcing expensive creative testing with less upside
“Proxima is the best and only Meta targeting solution that has worked for us.”
Matteo Tunioli
Digital Marketing Manager @ SolaWave
From data
intelligence
execution
Proxima was built to take brands straight to Actionable Intelligence. While most companies are stuck collecting or organizing data, Proxima spent years building the infrastructure required to model real-world shopping behavior across brands, categories, and channels. That’s what powers Proxima Audiences.
What makes Proxima Audiences different
Proxima Audiences are trained on 73M+ verified shopper profiles and hundreds of millions of real ecommerce transactions, not intent data, cookies, or inferred interests. This allows you to target customers based on:
What they actually buy
How often they buy
What categories, values, and aesthetics they over-index on
Their predicted lifetime value (not just likelihood to click)
Audience types
Deploy audiences built around how people shop, not who platforms think they are.
Examples include:
Shopping interests (e.g. Biohacking & Quantified Self)
Values-based segments (e.g. Cruelty-Free & Vegan Beauty)
Life stage audiences (e.g. Parents of Tweens & Teens)
Each persona is backed by real transaction data and paired with creative insights to help you message more effectively.
Find more customers who look like your best customers, not just your average ones.
Includes:
High LTV shoppers (top spenders identified via the Commerce Graph)
Frequent category buyers
Recent converters with repeat potential
Designed to improve efficiency as you scale spend.
Proxima modernizes traditional lookalikes by grounding them in real-world shopper behavior.
Includes:
Brand Similarity audiences (shared customer DNA)
Category-specific enhanced lookalikes
These outperform traditional platform lookalikes because they’re built on observed behavior across brands, not platform assumptions.
How Venus et Fleur boosted ROAS by 63% and AOV by 38% for Valentine’s Day
Where Intelligence meets Execution
Audiences don’t exist in isolation. Proxima Audiences plug directly into the broader Proxima platform:
Creative Insights reveals who your customers are, what they buy elsewhere, and how to reach more like them.
Creative Intelligence informs messaging, aesthetics, and creator direction for each audience
Exclusions protect efficiency while Audiences drive scale
Proven at scale
Brands using Proxima Audiences see measurable improvements when tested head-to-head against Broad and ASC campaigns, including:
Improved CPA and NC-CAC
Increased ROAS and AOV
The ability to scale spend without efficiency collapse
Across hundreds of advertisers, Proxima consistently outperforms business-as-usual prospecting.
“A game-changer for customer acquisition.”
Ooshma Garg
Founder and CEO at Gobble
Who this is for
Proxima Audiences are built for:
High-growth ecommerce and DTC brands
Teams spending $50K+/month on paid media
Marketers who want better inputs, not just more creative testing
If you’re serious about net-new customer acquisition, this is your unfair advantage.
Ready to see it in action?
Run a free ecommerce head-to-head test against your top acquisition campaign, or explore your customer personas before deploying spend.
Understand better. Reach smarter. Scale with confidence.
