The AdRoll MCP Server provides a secure connection that enables AI assistants such as ChatGPT and Claude to access your AdRoll account data. Use it to fetch real-time performance and optimization suggestions about your campaign.
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Get back into gear after the holiday slump with a comprehensive B2B H1 marketing strategy. Clean up your MarTech stack, align sales and marketing, and choose the right channels and tactics for success.
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At the end of the day, all B2B ads can be categorized into these 4 basic ad categories. Here are B2B advertising examples you should definitely be running and the key reasons why.
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Discover how Snowflake scaled 1:1 ABM to 2,000+ accounts with AdRoll ABM, driving a 75% increase in SDR-booked meetings and 3X meeting rate.
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Learn how financial data and research firm PitchBook used AdRoll's ABM strategy to cut CPC by 37.9%, accelerate their sales cycle by 14.9%, and achieve a 24.3% higher win rate.
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Which ABM tactics win customers in 2026? Try intent data, personalization, named account lists, and more of the tactics we outline in our post.
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A named account list is crucial to account-based marketing (ABM). Learn what it is with our step-by-step guide on how to get started with a named account list.
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To help start your ABM journey strong — or strengthen your priorities for the coming year — here’s a five-step guide to creating an ABM strategy plan built with internal selling in mind. Use it to plot your approach, position your plan, and convince your audience of what you already know.
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Total Expert achieved 100% closed-won deals attribution with AdRoll ABM. Read the case study to see how they redefined their ICP, achieved 93% account reach, and streamlined operations with HubSpot.
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By adopting AI, businesses can provide more personalized experiences and streamline their marketing processes. In this blog we’ll explore the unique synergy between AI and ABM and how marketers can embrace this powerful duo.
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If you want to reach the right audience at the right time, you need to know the difference between an MQL and an SQL. Our guide gives you the distinction so you can improve B2B marketing and sales efforts.
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Our guide will teach you which channels are effective for B2B marketing and how to build a strategy that captures customers' interest. Don't change that channel!
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Learn the top ABM questions that marketers ask, along with our answers. We have answers on effectively implementing ABM strategies for various industries.
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Expect change in 2026, with higher ABM investment, more use of predictive analytics, and greater importance on personalized outreach. Here’s how we predict B2B marketing will evolve in 2026.
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ABM works, and we have the stats to prove it. To help you discover more about ABM, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your B2B marketing strategies.
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Learn how to find qualified leads with our list of 32 methods to generate B2B leads. We'll teach you the best places for B2B leads and how to warm leads up.
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Our customers average 5x return on ad spend. Don’t miss out.