The document discusses several advanced techniques for optimizing SQL Server queries: 1. Using JOIN statements instead of subqueries to improve performance. 2. Using explicit transactions around data manipulation statements to reduce writes to the transaction log. 3. Using UNION ALL instead of UNION to avoid removing duplicate records. 4. Using EXISTS instead of COUNT(*) when checking for conditions to return results faster. 5. Using STATISTICS IO to determine the number of logical reads of a query to optimize performance.