Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

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Automotive Index Training: Basic Actions

Sort

  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions

Filter

  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: Q1 2024 - Q1 2025

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.

 

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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started

Widewail Automotive Reputation Index

The Widewail Automotive Reputation Index dataset, which encompasses Google reviews left for 18,000+ dealerships between Q1 2024 and now, totaling over 10,000,000 reviews, is no longer available to the public on this page.

If you would like to access Customer Intelligence data, please contact our team via this form.

Ways to Use This Data

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Local Market Rankings

Map the competitive landscape in any US city, state or region.

2

OEM Reputation Comparisons

See reputation benchmarks filtered by brands.

3

Ultimate Benchmarking Tool

Filter columns and set benchmarks by reputation data, firmographic data or brand.

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Up-To-Date Consumer Insights

What car buyers want, gathered from the latest review data.

Explore Automotive Reputation Datasets & Reports

Voice of the Customer Reports

Quarterly Reports

Industry insights and observations sourced from reviews, based on Widewail’s proprietary voice of customer research. Understand what automotive buyers are thinking and what makes them happy today.

Explore Reports

The REV

Every Thursday

A newsletter briefing on what car buyers want, surfaced 100% from Google reviews. Every week, we Rank, Explore & Visualize automotive reputation & sentiment data. From the Automotive Reputation Index to your inbox.

Read & Subscribe