CpcBidSimulationPoint

  • This document outlines projected metrics for a specific CPC bid amount, including required budget, conversions, clicks, cost, impressions, and top slot impressions.

  • The projected metrics are based on either a simulated CPC bid in micros or a scaling modifier applied to all relevant CPC bids.

Projected metrics for a specific CPC bid amount.

Proto definition

Fields

required_budget_amount_micros

int64

Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.

biddable_conversions

double

Projected number of biddable conversions.

biddable_conversions_value

double

Projected total value of biddable conversions.

clicks

int64

Projected number of clicks.

cost_micros

int64

Projected cost in micros.

impressions

int64

Projected number of impressions.

top_slot_impressions

int64

Projected number of top slot impressions. Only search advertising channel type supports this field.
Union field

cpc_simulation_key_value

cpc_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, cpc_bid_micros is set. When SimulationModificationMethod = SCALING, cpc_bid_scaling_modifier is set. cpc_simulation_key_value can be only one of the following:

cpc_bid_micros

int64

The simulated CPC bid upon which projected metrics are based.

cpc_bid_scaling_modifier

double

The simulated scaling modifier upon which projected metrics are based. All CPC bids relevant to the simulated entity are scaled by this modifier.